Luware Platinum Partner Press Release

Nuvola Distribution Achieves Platinum Status with Luware, Elevating the Nuvola CX Practice

Reading, United Kingdom — 31^st July 2025 – Nuvola Distribution is proud to announce its elevation to Platinum Distributor & Service Partner with Luware, marking the highest partnership status within the Luware Partner Program, and becoming the only distributor in EMEA to be awarded this prestigious status. Having embarked on this successful journey in February 2022, Nuvola is now officially recognised for its outstanding performance, advanced technical capabilities, and exceptional commitment to Luware’s cloud-native contact centre solutions. Michael Lloyd, CEO of Nuvola Distribution, said “Achieving Platinum status with Luware is a testament to our dedication to delivering first-class service and innovation since we began our partnership in February 2022. As a Platinum Distributor & Service Partner, we now offer resellers end-to-end support—from license purchase, implementation and configuration to cutting-edge automation—helping our reseller network fully capitalise on the power of Luware Nimbus and Microsoft Teams.”

What Platinum Status Means for Nuvola Partner Resellers

Attaining Platinum status grants Nuvola exclusive privileges, significantly benefiting both existing and future reseller partners:
• Extended sales rights: Full rights to sell Luware solutions and services directly to resellers, spanning from first line to advanced second-line support.
• Specialist services: Authorisation to deliver complex onboarding, configuration, and implementation, including Power Automate and CoPilot automations—to streamline deployment.

These benefits empower Nuvola to support resellers more comprehensively driving growth, enhancing customer satisfaction, and reinforcing market differentiation for all partners in the ecosystem.

Nuvola’s CX Practice: A Competitive Edge

Nuvola’s Customer Experience (CX) practice combines deep expertise in Microsoft Teams and cloud-based contact centre solutions, where Luware is a key partner amongst several leading CCaaS providers. The Nuvola in-house team specialises in consultancy, design, implementation, and support, delivering outcomes such as increased call-handler efficiency, intelligent routing, seamless integrations, and AI-driven automation using Luware Nimbus modules. Oli Lifely, Head of Sales at Luware, commented, “Nuvola’s rapid progression through the Luware Partner Program reflects their exceptional skills and strategic alignment. Platinum status gives them and their resellers access to priority support, enhanced visibility, and critical development funds—making them a true cornerstone in our partner ecosystem.”

About Luware Partner Program
The Luware Partner Program is purpose-built to support partners in unlocking value and generating margin from CCXaaS. Whether your focus is on sales or diving deep into the technical deployment of the solution, the program is designed to guide you toward success.
At the heart of this journey is the Platinum Distributor / Services Partner, whose role is to mentor, support, and empower partners every step of the way.

Looking Ahead
With Platinum status secured, Nuvola is poised to accelerate its CX practice, delivering advanced automation, seamless Teams integration, and multi-layered support to ensure resellers and end customers fully realise the value of Luware Nimbus. This milestone underscores Nuvola’s relentless commitment to excellence and innovation in customer experience and communication solutions.

About Nuvola Distribution
Founded in 2010, Nuvola Distribution is a prominent European value-added distributor specialising in unified communications, collaboration, network infrastructure, and cloud solutions. With extensive logistics and technical hubs across the UK and the Republic of Ireland. Nuvola supports global reseller networks with integrated hardware, software, and professional services, including consultancy, implementation, maintenance, and marketing-as-a-service.

Contact:
Catrina Ure, Marketing Manager | Nuvola Distribution Limited
Email: cure@nuvoladistribution.com | Tel: +44 (0) 1628 906 010

For further information please contact the Nuvola team