Press Release
Nuvola Distribution partners with Bridgeworks to deliver WAN acceleration solutions worldwide for channel partners.
Press Release
Bridgeworks signs its first Global Distributor – Nuvola Distribution
[Lymington, UK, 24th July 2024] Lymington storage networking technology innovator, Bridgeworks, has signed its first global distributor – Nuvola Distribution. Nuvola is a leading Technology and Services Distributor based in the UK and Republic of Ireland. This partnership brings together the award-winning and patented WANrockIT and PORTrockIT WAN acceleration technology, to be delivered by an experienced distribution specialist in the networking and data communications space.
Nuvola is pleased to enhance its portfolio with a focus on pure WAN acceleration, for both TCP/IP and block storage traffic. This addition to the Nuvola vendor range is via Bridgeworks’ award winning and intelligent AI-based high-speed routing. Bridgeworks technology is distinct from and complementary to the SD-WAN and Backup and Replication categories. It can be used uniquely or in combination with these technologies by any of the world’s medium and large enterprises to increase throughput across the WAN. The partnership demonstrates Bridgeworks’ expansion of their sales reach across EMEA and channel commitment.
Key differentiator
Bridgeworks’ WAN Acceleration technologies are a key differentiator when compared to the competition. It uses artificial intelligence, machine learning and data parallelisation to increase the speed and volume of data flows over wide area networks (WANs). They are data agnostic and mitigate latency and packet loss to permit encrypted data to be sent and received over thousands of miles, while significantly increasing bandwidth utilisation by up to 98%.
Michael Lloyd, Nuvola’s Chief Executive Officer, emphasises the importance of intelligent bandwidth utilisation for enhancing WAN performance. He states “Our comprehensive solution-set is well-equipped to handle SD-WAN related technology. However we recognise Bridgeworks’ offerings could specifically address the pressing issue of WAN speed, particularly with encrypted data, thereby broadening our customer reach,” he further underscores the global data movement and asserts: “Given the sheer volume of data being transferred worldwide, our priority is to our partners to ensure that they have access to the most advanced solutions to guarantee it’s secure and timely delivery. Efficiency in data transmission is Paramount.”
For Nuvola, Bridgeworks position as a leading player in high-end bridging contributes significantly to its appeal, as it enables organisations to connect their super high performance core infrastructures to storage peripheral devices on slower speeds and disparate protocols, enabling partners to offer significant structural improvements and cost-savings for their customers.
Channel discipline
Both parties are committed to the value chain of running a channel business and the necessary discipline that is required to enable and collaborate with all reseller partner categories via on-going sales and marketing support and investment. Simon Marrion, Business Development Manager EMEA at Bridgeworks, explains: “The Hyperscalers want you to buy all of your technology requirements via their low-touch online marketplaces and that includes complex infrastructure technology. It’s a real threat to the value chain of the traditional reseller landscape.”
He adds: “Bridgeworks is the technology part, and Nuvola understands the partnership both from the suppliers’ side and the consumer side. We’re cultivating a strong alliance, deeply grounded in a genuinely reciprocal relationship. We understand the value of having strong business partnerships, and Nuvola has comprehensive knowledge about the diverse array of different reseller partners, their categories, and operating models.”
Significant trends
There are two significant trends to consider. From a technology perspective, clients are handling ever-increasing amounts of data, while requiring faster and more secure transfers across hybrid infrastructure. In addition, they would like to pay monthly, or on a pay-as-you-go basis. The Channel also continues to evolve apace, and this adds complexity to the reseller landscape, which is becoming more sophisticated via further segmentation and differentiation.
Nuvola’s strategic locations in both the UK and EU, combined with our extensive distribution experience, streamed line product accessibility, enhances our efficiency. Our presence extends to Europe and the Republic of Ireland, facilitating, seamless entry into the European markets, explains Lloyd. Our warehouse in Shannon, in the Republic of Ireland, not only provides us with a gateway to EU markets, but also enables us to ship products to the United States.
However, Bridgeworks, already well-positioned in the US, has been making significant headway within the reseller network. It also has some significant public sector customers, such as the National Institute of Health (NIH), and it has gained support from UK government trade missions.
The NIH and Edinburgh University use PORTRockIT and WANRockIT for offsite backup. Large organisations are using 100Gb/s bridges. If you have a hyperconverged infrastructure, you have to be able to get the data out into a data library. A bridge allows you to get the data out of the hyperconverged infrastructure. Bridgeworks has 25 years of experience of running these bridges. David Trossell, CEO and CTO of Bridgeworks, says his firm is the only company providing 100Gb/s iSCSI bridges.
Further reseller expansion
Trossell says the initial goal is to enable half a dozen strategic reseller partners in the UK, and to expand into each of the major European markets in year one. “We would also like to establish the Bridgeworks name and portfolio across EMEA,” he says.
About Bridgeworks
Bridgeworks’ expertise in the optimisation of data performance stretches back well over 40 years. Its industry-defining WAN and Data Acceleration technology is re-defining Wide Area Networks, enabling organisations to reach transfer speeds up to 200x faster, whether large volumes, encrypted or media files. Using Automated, AI technology Bridgeworks dramatically alleviates the effects of latency and packet loss, meaning that data can get to where it needs to be quicker and maximising business performance with dramatic ROI.
About Nuvola Distribution Limited
Nuvola Distribution is a leading technology and services distributor of unified communications, network, data, cloud, wireless, and audio-visual products. Nuvola provides an integrated portfolio of hardware, software, and professional services. We deliver consultancy, installation, engineering, after-sales support, and MaaS (marketing as a service) for our world-renowned ICT vendors and reseller partners in over fifty countries worldwide. Our logistics centres are based in the United Kingdom and the Republic of Ireland and deliver technology solutions to our reseller partners and their clients across the globe. Nuvola’s partners include 8×8, Alcatel-Lucent Enterprise, CallCabinet, CC4ALL, eve Networks, Gamma, Garland Technology, i3-Technologies, Luware, Mitel, NFON, NICE CXone, RingCentral, Snom Technology, Sangoma Technologies, and Yealink.
PR Contacts:
Catrina Ure | Marketing Manager | Nuvola Distribution
cure@nuvoladistribution.com
Tel: +44 (0) 1628 906 010
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